Brand Operations Specialist
FinTax · Mid
About the role
Brand Positioning & Unity • Oversee the overall brand image building and maintenance for FinTax • Ensure consistent tone and messaging across official website, social media, and external marketing materials • Align brand communication across five product lines (Suite / Tax Solution / Audit / FinHub / Consulting) Content Strategy & Performance • Lead brand content strategy development • Produce authoritative, timely, and insightful content around industry topics including CARF, crypto taxation, compliance, and regulatory trends • Drive growth and breakthrough for accounts such as @FinTax_lab Cross-Channel Campaigns • Plan and execute multi-channel brand campaigns across communities, content, events, industry conferences, KOL/media partnerships, and more • Manage end-to-end campaign lifecycle from planning to execution to post-campaign review External Relations • Build and maintain relationships with industry media, PR agencies, and key opinion leaders • Enhance brand credibility and visibility within regulatory and institutional contexts Market Events • Plan and execute online and offline brand events (industry summits, closed-door meetings, AMAs, white paper/report launches, etc.) • Support business development and customer acquisition through event-driven initiatives Data Review & Optimization • Regularly analyze brand and content performance data • Extract actionable insights and continuously refine growth strategies and investment priorities
Requirements
Experience • 1–3+ years of experience in marketing/branding, preferably in crypto, fintech, or B2B SaaS sectors Industry Knowledge • Deep understanding of Web3 ecosystem and crypto industry context • Ability to assess what content resonates authentically within Crypto Twitter and professional circles Language & Communication • Excellent Chinese writing and storytelling skills • English proficiency at a working level, capable of independently engaging with overseas media and partners Strategic Thinking • Strong brand strategy mindset – able to navigate from positioning to execution to promotion • Capable of balancing content design, business needs, and cross-functional collaboration Data Acumen • Data-sensitive with familiarity across mainstream community and analytics tools Bonus Points • Experience running crypto industry media or拥有 KOL network/resources • Knowledge of taxation, accounting, compliance, or regulatory domains • Branding experience with institutional clients (exchanges, accounting firms, project teams)