CMO
SmartX · remote · 副總裁
About the role
- Develop global market strategy, brand positioning and messaging, and own brand awareness and user growth targets. - Oversee marketing functions including branding, growth, KOL & creator partnerships, and community management; lead and scale the global marketing team. - Drive GTM (go-to-market) for Europe and the US, with direct outreach to top KOLs, traders and strategic partners. - Act as the external representative of the company for key communications, conferences, podcasts and media interviews. - Formulate and manage the marketing budget, establish marketing KPIs, and report to the management team on a regular basis.
Requirements
- Based in the US, with in-depth knowledge of the crypto market in Europe and the US. - 5+ years of marketing experience, including 3+ years as a marketing lead in the crypto industry; experience at exchanges or trading products is preferred. - Proven track record of leading marketing teams, managing budgets, spearheading product launches or market entry into Europe and the US, with quantifiable growth results. - Existing network within the Western crypto ecosystem, including KOLs, media contacts, investors and industry stakeholders. - Strong public communication skills with experience in public speaking and external pitching. - Native or near-native English proficiency.