Social Media & Brand Manager
SmartX · Remote · Mid
About the role
SmartX is looking for a Social Media & Brand Manager with sharp digital‑content intuition and strong brand awareness to oversee brand messaging, social‑media channels and content‑driven growth. ## What You Will Do ‑ Lead content strategy and day‑to‑day operations for SmartX’s X (Twitter), community groups and other social‑media platforms, continuously refining brand tone and external communications. ‑ Develop high‑shareable campaigns, memes, short‑form videos and other viral‑ready content centered around product updates, market trends, traders and community topics. ‑ Collaborate with BD, Growth and Product teams to translate product milestones and partnerships into engaging, share‑worthy content for audiences. ‑ Support content planning and community management for founder and team‑member personal‑brand IPs.
Requirements
## What We Are Looking For ‑ Excellent written and verbal communication skills in both English and Chinese; strong social‑media intuition, deep familiarity with X / Twitter and crypto‑native community culture. ‑ Proven experience in social‑media management, content marketing, brand building or personal‑IP operation. ‑ Proficient in AI tools to efficiently produce visuals, short videos and copywriting materials. ‑ Highly execution‑driven and comfortable with fast‑paced iteration within an early‑stage startup environment. ## Nice‑to‑Have ‑ Overseas study or work experience. ‑ Track‑record of growing personal‑brand accounts, official brand channels or building social‑media presence from zero to one. ‑ Active power‑user of crypto‑related or trading‑focused products.